{"id":8705,"date":"2025-05-12T09:34:50","date_gmt":"2025-05-12T09:34:50","guid":{"rendered":"https:\/\/wp.ravextheme.com\/arrox\/?page_id=8705"},"modified":"2025-12-23T16:14:47","modified_gmt":"2025-12-23T15:14:47","slug":"portfolio-details","status":"publish","type":"page","link":"https:\/\/hanou.at\/?page_id=8705","title":{"rendered":"Portfolio Details"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8705\" class=\"elementor elementor-8705\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba0bb9 e-flex e-con-boxed e-con e-parent\" data-id=\"9ba0bb9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3a681b9 e-con-full e-flex e-con e-child\" data-id=\"3a681b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-035540a fade-anim elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"035540a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jade<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a07dd8 e-con-full e-flex e-con e-child\" data-id=\"7a07dd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac10ff fade-anim elementor-widget elementor-widget-text-editor\" data-id=\"4ac10ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Jade ist ein fiktives Wellnesshotel im \u00f6sterreichischen Alpenraum.<br data-start=\"1198\" data-end=\"1201\" \/>Ziel des Projekts war es, eine ruhige, wertige Markenwelt zu entwickeln, die Entschleunigung nicht nur verspricht, sondern visuell erlebbar macht.<\/p><p>Der Fokus lag auf einer reduzierten Gestaltung, nat\u00fcrlichen Farben und einer klaren Typografie, die Ruhe, W\u00e4rme und Zur\u00fcckhaltung ausstrahlt \u2013 fern von klassischem Wellness-Kitsch.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5374b45e e-flex e-con-boxed e-con e-parent\" data-id=\"5374b45e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41c14c2e e-con-full e-flex e-con e-child\" data-id=\"41c14c2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-344b65ca e-con-full e-flex e-con e-child\" data-id=\"344b65ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5843db elementor-widget elementor-widget-image\" data-id=\"b5843db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"885\" src=\"https:\/\/hanou.at\/wp-content\/uploads\/2025\/12\/Jade-Logos-scaled.jpg\" class=\"attachment-large size-large wp-image-18504\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66bd7edc e-con-full e-flex e-con e-child\" data-id=\"66bd7edc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8f823e elementor-widget elementor-widget-image\" data-id=\"a8f823e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"885\" src=\"https:\/\/hanou.at\/wp-content\/uploads\/2025\/12\/Jade-VK-klein-scaled.jpg\" class=\"attachment-large size-large wp-image-18506\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d6e78eb e-flex e-con-boxed e-con e-child\" data-id=\"1d6e78eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-515abdf4 e-con-full e-flex e-con e-child\" data-id=\"515abdf4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b597036 elementor-widget elementor-widget-arrox_video\" data-id=\"b597036\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"arrox_video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n            \r\n                                    <div class=\"arrox-el-section video-box\">\r\n                        <video class=\"video-area\" loop=\"\" muted=\"\" autoplay=\"\" playsinline=\"\">\r\n                            <source src=\"https:\/\/hanou.at\/wp-content\/uploads\/2025\/12\/Jade-Screendesign01.mp4\" type=\"video\/mp4\">\r\n                        <\/video>\r\n                    <\/div>\r\n                \r\n            \r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26c4d76 e-con-full e-flex e-con e-child\" data-id=\"26c4d76\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c6f079a e-con-full e-flex e-con e-child\" data-id=\"c6f079a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8d2f46 elementor-widget elementor-widget-image\" data-id=\"e8d2f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"830\" src=\"https:\/\/hanou.at\/wp-content\/uploads\/2025\/12\/Jade-Branding.webp\" class=\"attachment-large size-large wp-image-18421\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f28ae2b e-con-full e-flex e-con e-child\" data-id=\"f28ae2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db4690a elementor-widget elementor-widget-image\" data-id=\"db4690a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/hanou.at\/wp-content\/uploads\/2025\/12\/Gift-Key-Card-3.jpg\" class=\"attachment-large size-large wp-image-18512\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69fc8aa e-con-full e-flex e-con e-child\" data-id=\"69fc8aa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b2bfd7 e-con-full e-flex e-con e-child\" data-id=\"1b2bfd7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa32f17 elementor-widget elementor-widget-image\" data-id=\"fa32f17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"438\" src=\"https:\/\/hanou.at\/wp-content\/uploads\/2025\/12\/Jade-Storys-klein-scaled.jpg\" class=\"attachment-large size-large wp-image-18507\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00d0894 e-flex e-con-boxed e-con e-parent\" data-id=\"00d0894\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eba4d87 e-con-full e-flex e-con e-child\" data-id=\"eba4d87\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd89793 e-con-full e-flex e-con e-child\" data-id=\"cd89793\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbe9f14 fade-anim elementor-widget elementor-widget-heading\" data-id=\"cbe9f14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Was?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ccc943 fade-anim elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0ccc943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aufgabe war es, eine Markenidentit\u00e4t f\u00fcr ein Wellnesshotel zu entwickeln, die nicht laut wirbt, sondern bewusst reduziert bleibt und den Gedanken von R\u00fcckzug und Ruhe transportiert.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d8317c e-con-full e-flex e-con e-child\" data-id=\"6d8317c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af68158 fade-anim elementor-widget elementor-widget-heading\" data-id=\"af68158\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Wie?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b584b7 fade-anim elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5b584b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wichtig war mir, Gestaltung nicht zu \u00fcberladen, sondern bewusst Raum zu lassen.<br data-start=\"3066\" data-end=\"3069\" \/>Das Projekt sollte zeigen, dass Branding auch leise funktionieren kann \u2013 und gerade dadurch an Wirkung gewinnt.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Jade Jade ist ein fiktives Wellnesshotel im \u00f6sterreichischen Alpenraum.Ziel des Projekts war es, eine ruhige, wertige Markenwelt zu entwickeln, die Entschleunigung nicht nur verspricht, sondern visuell erlebbar macht. Der Fokus lag auf einer reduzierten Gestaltung, nat\u00fcrlichen Farben und einer klaren Typografie, die Ruhe, W\u00e4rme und Zur\u00fcckhaltung ausstrahlt \u2013 fern von klassischem Wellness-Kitsch. Was? Aufgabe war [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8705","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hanou.at\/index.php?rest_route=\/wp\/v2\/pages\/8705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hanou.at\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hanou.at\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hanou.at\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hanou.at\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8705"}],"version-history":[{"count":73,"href":"https:\/\/hanou.at\/index.php?rest_route=\/wp\/v2\/pages\/8705\/revisions"}],"predecessor-version":[{"id":18519,"href":"https:\/\/hanou.at\/index.php?rest_route=\/wp\/v2\/pages\/8705\/revisions\/18519"}],"wp:attachment":[{"href":"https:\/\/hanou.at\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}